writer.editor.strategist

 

 

L E E A N N N O R M A N

 

 

 

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Expertise

Lee Ann Norman is a Writer and Engagement Strategist with a passion for sharing compelling stories.

ECONTENT STRATEGY

I work with people to amplify their best ideas and create compelling stories that help them make deeper connections to their communities. Together, we can collaborate to create and execute meaningful digital strategy for blogging, social media, newsletters, content curation and more. 

WRITING

I'm curious about how others read the world and how their reading(s) influence everything. Let me help you uncover what motivates your donors, distill the key messages you need to share with your communities, create a pitch perfect (and winning) proposal, and convey your impact through a white paper, case study, or narrative hybrid. 

You can also learn more about my work as an art writer and critic.

COMMUNICATIONS + MARKETING

I know a lot about a lot of things and have a knack for making connections among them all. Let me help you manage and support your marketing and communications function through administration and strategy. 

Experience Highlights

CHICAGO THEOLOGICAL SEMINARY

Strategic philanthropic communications and marketing materials (i.e. donor acknowledgment and solicitation letters; major gifts, foundation, and government grant proposals and commissions; website copy; annual magazine editorial support; research and writing)

EMCARTS INC. (NEW YORK, NY)

Communications staff support, editorial support for case studies and reports, blog creation and social media management

ARTPLACE AMERICA (NEW YORK, NY)

  • Communications management through organization leadership transition and strategic planning (i.e. Created a digital content “menu” for the monthly newsletter; managed and tracked press mentions and clips for the entire grant portfolio of nearly 400 projects; consulted with Deputy Director on ways to improve/re-launch the organizational website [WordPress platform], including enhancing user experience, site design, and functionality; researched, fact checked, curated, copy and line edited, and proofread organizational communications including monthly newsletter, marketing and programmatic copy, emails, etc.)
  • Managing Editor and Publisher of blog (i.e. served as grantee liaison for blog, improved and implemented new process and delivery protocols for the publication through research and analysis; identified notable leaders in field to write special features for blog)
  • Social Media strategy: Improved user engagement with Facebook and Twitter platforms through implementation of new strategy and curated content

SCHOOL OF VISUAL ARTS, EXTERNAL RELATIONS OFFICE  (NEW YORK, NY) 

  • Planned, wrote, and edited engaging copy about SVA students, faculty, staff, and alumni for “SVA Close Up” college blog and researched information and fact checked content (Q&A, blog posts, features, product reviews, faculty dossiers, etc.)
  • Significantly increased readership to “The Insider” staff intranet blog by helping to shape the content “menu,” pitching stories, and writing new copy (news stories, special topics, interviews, clips)
  • Provided “Live TWEET” coverage for select College events for Office of Communication and managed social media pages for Alumni Affairs division
  • Maintained Raiser’s Edge database of SVA alumni (solo and group exhibition announcements, awards, press and publicity, lectures, performances, career updates, and artists talks)

CREATIVE CAPITAL FOUNDATION, ARTIST PROGRAMS ASSISTANT (NEW YORK, NY) 

I worked a part-time, seasonal role with this arts philanthropy, whose grantmaking program is based, in part, on venture capitalism. I created, edited, and updated communications for existing and new grantee programs and initiatives, served as a liaison to grantees and program consultants, researched current models and best practices for capacity building programs for artists, and identified and implemented administrative process improvements for the director.

CHICAGO PARK DISTRICT, SR. PROGRAM SPECIALIST, ARTS & CULTURE

As a program manager for the citywide Cultural Center Initiative, I was responsible for implementing a full slate of programming across the visual, performing, and literary arts at 11 designated “cultural centers.” I managed a $100,000 arts program enhancement budget for the initiative, helped them locate suitable cultural partners and hire and supervise teaching artists for the programs, and served as a liaison to community members and other neighborhood stakeholders. During my tenure, I added 10 new relationships between centers and some of the city’s premier arts organizations, and spearheaded a re-branding effort for the initiative designed to raise awareness about the opportunity and improve messaging, communications, and web presence.

THE ALFORD GROUP, INC., CLIENT SERVICE ASSOCIATE (EVANSTON, IL) 

I worked as a junior consultant/project manager at this nationwide consultancy to nonprofit organizations. As the project manager on consulting teams, I wrote and edited strategic philanthropic communications such as solicitation and acknowledgement letters, donor profiles, written reports, and key messages. I also managed project timelines for my assigned teams. In addition, I served as a proposal writer on the company’s new business development team.

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Services

“What people want is the extra, the emotional bonus they get when they buy something they love.”
~ Seth Godin

I have a knack for uncovering what people find important; helping them articulate their values, and then working with them to craft compelling stories that create deeper connections to their audiences. The care and attention I give to nuance unites the efficacy of an idea with feeling, making the correspondence—anything from a thank you note or “ask letter” to a proposal or program didactic—creative and thought provoking. My ability to decode ideas and capture the emotion, spirit, and tone appropriate to the occasion and audience every time is a gift.

Some Examples

EmcArts works with nonprofit arts organizations to help them apply the tools and methodologies of business innovation to assist in addressing the organization's most complex challenges. I worked with them as they pursued a goal to raise their profile as leaders and innovators in nonprofit capacity building and strategy through a series of case studies, project snapshots, and reports. Read more about EmcArts's approach in the Latino New South and CocaBiz case studies, and learn more about three organizations working at the intersection of arts and social justice

ArtPlace America is a 10-year collaboration among foundations, federal agencies, and financial institutions that works to position the arts sector as a core component of comprehensive community planning and development. I assessed and evaluated their blogging and content strategy. You can see how they've applied my suggestions on the website

Are you trying to go deeper in your messaging or  incorporate a human touch to your marketing and fundraising correspondence? Do you want your print and digital collateral to connect you with new audiences while re-invigorating the connection your long-standing supporters already feel?